Director, photographer, and educator specializing in new visual languages for contemporary audiovisual communication. His work explores the relationship between image, identity, and visual culture at the intersection of the artistic and the commercial.

He graduated in Cinematography from ESCAC and trained at Escola Massana (UAB) and EICTV in Cuba. He has developed campaigns for brands such as Nike, Volkswagen, Benetton, and Bershka, and has exhibited at institutions including the National Portrait Gallery in London.

He conceives the classroom as a laboratory of ideas where critical imagination, visual analysis, and collaborative experimentation drive the creative process.

https://alexllopiscardona.com/