Natàlia Herèdia López

PhD in Design Research.

PhD from the University of Barcelona and graduate in Audiovisual Communication from Pompeu Fabra University. After her beginnings as a front-end and visual designer, her professional career has specialized in user experience design, researching and defining experience strategies for products, services and online communication. She currently works as UX Research Lead at CaixaBank.

Throughout her career, she has coordinated multidisciplinary teams in projects for agencies, the financial and cultural sector, public administration and the media. At an academic level, her research focuses on the role of interaction design in audiovisual communication and television.