Meet our Professor
Natàlia Herèdia López
PhD, Director of the Official Master’s in Interaction Design and Immersive Experiences
PhD in Design Research from the University of Barcelona and BA in Audiovisual Communication from Pompeu Fabra University. UX designer and researcher with over 25 years of experience in the field. Her career spans research, generation of customer experience insights, strategy definition, facilitation of co-creation processes, prototyping, and coordination of the development of new products and services. She has collaborated across multiple sectors, with a recent focus on the role of UX in the financial sector. She currently leads the Insights Center at CaixaBank, a specialized UX lab.