International PhD in Social and Cultural Anthropology from the University of Barcelona, with master’s degrees in Anthropology and Ethnography and in Data Science and Machine Learning. He is a social researcher specializing in user experience (UX), a university lecturer, and an advocate for interdisciplinarity and social impact.

He currently combines his role as a UX researcher for HP at Nacar Design — enhancing research for product teams and providing methodological guidance to designers — with teaching design anthropology at the Open University of Catalonia. He has worked at CaixaBank’s Insights Center, applying qualitative and quantitative techniques, and has contributed as a consultant on projects related to ethics in artificial intelligence and data analytics applied to sustainability and professional sports.

His career includes academic research on topics such as climate change, ageing, finance, labor relations, collaborative governance, and machine learning, carried out at leading universities and foundations, as well as international stays as a visiting researcher at the University at Buffalo.

Passionate about ethnographic research and mixed methods, he focuses on generating actionable knowledge for decision-making and exploring the intersections between technology, culture, and human behavior.

https://nacardesign.com/