Anna Pallerols, head of our Graphic Design area, joins the ADG-FAD board of directors

Anna Pallerols, head of the Graphic Design area at LCI Barcelona, has just joined the new board of directors of the FAD’s Graphic Design and Visual Communication Association as the representative for Education and Professional Future Division. Her presence on the ADG-FAD board is not only a recognition of her career, but an opportunity for LCI to actively take part in the conversations shaping the future of design education in our country.

Founded in Barcelona in 1961, the ADG-FAD is a private non-profit organization representing professionals, studios, agencies, schools, and companies across Spain dedicated to graphic design and visual communication. Since 1964 it has organized the ADG Laus Awards, a benchmark for graphic design in Spain, which have recognized the talent of our students, alumni, and faculty on numerous occasions.

LCI Barcelona at ADG Day

In mid-February, student Lorena Tapia (Bachelor's in Graphic Design) took part in ADG Day, a debate and reflection event focused on ethics in design. Following the presentation of a report on the state of the creative sector by Casa Bien, she joined a round table alongside professionals Alberto Aranda and Andrea Arqués (Casa Bien), Ingrid Picanyol, Marc Morillas (Morillas Brand Consultants), Juanjo Jiménez Bondía (Veritas), Cristina Taverner (Elisava), and Sergi Vilà-Bori.

To learn more about her experience, we asked Lorena a few questions:

How would you describe your participation in ADG Day?

It was an enriching experience, both as a final-year student and as a future professional. It allowed me to better understand the current reality of the design sector, connect my academic training with the professional world, and become more aware of the challenges and opportunities that lie ahead in the near future.

What do you think you contributed as the only student participant?

I'd like to think that my participation brought a close and genuine perspective on what it's like to be going through the training stage in the design field. Although I was clearly the least experienced participant, I felt very grateful to share that space with professionals of such talent and track record in the sector.

What conclusions about the creative sector did you take away from the round table?

I think the design sector is challenging and still has a lot of room for improvement, especially when it comes to fair wages, gender inequality, and mental health. Many of these issues stem from misinformation, the normalization of poorly regulated dynamics, and the constant need for recognition in order to "succeed". That's why I think spaces like this are essential, because they allow us to address underrepresented topics honestly and openly. I also appreciated the reminder that design is not just a purely formal discipline: we provide a service, working with people who have different perspectives, and growing in this field means valuing the ability to listen and communicate mindfully.

Lorena's participation in ADG Day is a great example of one of our core beliefs at LCI Barcelona: that students don't have to wait until they graduate to be an active part of the professional conversation.

Want to find out about the programs we offer in the Graphic Design area? Click here!