A woman leads a workshop, pointing to a flowchart, with attentive colleagues and sticky notes in the background.
A woman leads a workshop, pointing to a flowchart, with attentive colleagues and sticky notes in the background.

Marketing and E-Business

Marketing and e-commerce programs provide learners with a comprehensive understanding of strategies to reach, engage, and convert consumers. Students explore consumer behavior, market research, communication strategies, brand management, online platforms, digital marketing, transaction security, and sales data analysis. This knowledge enables them to craft influential campaigns that drive sales and enhance brand recognition.