Art Direction and Graphic Project Management
About the Program
Enrolling in our Master's in Art Direction, you will learn to understand, conceptualize, and create functional and unique graphic solutions that meet the actual needs of each case. This program of excellence is supported by a specific, coordinated methodology to enhance the selection of solutions and the curation of projects.
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Who is it for?
This master's program is aimed at students of Graphic Design, Advertising and Public Relations, Audiovisuals, Graphic Arts, and Fine Arts who have completed their studies and seek to specialize their graphic training.
Similarly, the program has been designed to complement and hone the graphic knowledge of active visual communication professionals.
Functional understanding of the main graphic design tools (e.g., Adobe Photoshop, Illustrator, and InDesign) is essential to access this master's program.
Admission is based on the evaluation of the applicant's creative portfolio.
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Learning Outcomes
- Learn to create visual solutions that brilliantly communicate a specific concept.
- Acquire methodologies and tools to strategically, globally, and comprehensively manage and execute projects.
- Master the visual language applied to various fields of design and communication.
- Gain practical experience through industry internships.
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Profile
The art director must possess a unique combination of skills, including:
Creativity
Generate original ideas and express them through unique projects.Multidisciplinary mindset
Understand the various areas where art direction plays a role.Industry knowledge
Keep up-to-date with trends and market evolution.Resilience
Adapt to changes in a dynamic and competitive industry.
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Career Prospects
Barcelona is an internationally recognized design hub. This has contributed to the development of a vibrant creative industry in which graphic design plays a prominent role.
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Career Fields
- Art direction,
- Creative direction,
- Corporate design and branding,
- Strategy and brand design,
- Editorial design,
- Typography design,
- Space design,
- Packaging design,
- Multimedia design,
- Research and teaching, etc.
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Diploma & Accreditation
Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.
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Required Materials
This program requires the use of Mac computers. However, since the school will provide Mac laboratories, purchasing a Mac laptop is not mandatory.
Minimum Requirements:
Mac
- MacBook Air
- M2
- 8GB Ram
- 512 GB or larger SSD (Solid State Drive)
Recommended Requirements:
Mac
- MacBook Pro
- M2
- 16 GB Ram
- 1TB or larger SSD (Solid State Drive)
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Opportunities
Our facilities
Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.
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Connected with the business world
We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.
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Admissions Criteria
Completed university studies or evidence of professional experience.
B2 level in the language of instruction.
Acceptance the admission committee.
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Academic Dates
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List of Courses
MODULE I: FUNDAMENTALS OF ART DIRECTION
- All About Art Direction
- Graphic Systems
- Strategy and Communication
- Creative Direction
MODULE II: APPLIED ART DIRECTION
- Art Direction in Communication
- Editorial Design and Typography
- Audiovisual Art Direction and Photography
- Digital Environments
MODULE III: COMPREHENSIVE ART DIRECTION PROJECTS
- Knowledge Management Project
FINAL MASTER'S THESIS
WORK PLACEMENTS (optional)
*The syllabus is subject to change.
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Tuition & Aid
