Program Details

Art Direction and Graphic Project Management

Master's Degree
Got questions?

We're here to help!
Chat with our live agents, or leave your contact information and we'll get back to you.

About the Program

Enrolling in our Master's in Art Direction, you will learn to understand, conceptualize, and create functional and unique graphic solutions that meet the actual needs of each case. This program of excellence is supported by a specific, coordinated methodology to enhance the selection of solutions and the curation of projects.

Who is it for?

This master's program is aimed at students of Graphic Design, Advertising and Public Relations, Audiovisuals, Graphic Arts, and Fine Arts who have completed their studies and seek to specialize their graphic training.

Similarly, the program has been designed to complement and hone the graphic knowledge of active visual communication professionals.

Functional understanding of the main graphic design tools (e.g., Adobe Photoshop, Illustrator, and InDesign) is essential to access this master's program.

Admission is based on the evaluation of the applicant's creative portfolio.

Learning Outcomes

  • Learn to create visual solutions that brilliantly communicate a specific concept.
  • Acquire methodologies and tools to strategically, globally, and comprehensively manage and execute projects.
  • Master the visual language applied to various fields of design and communication.
  • Gain practical experience through industry internships.

Profile

The art director must possess a unique combination of skills, including:

  • Creativity

    Generate original ideas and express them through unique projects.
  • Multidisciplinary mindset

    Understand the various areas where art direction plays a role.
  • Industry knowledge

    Keep up-to-date with trends and market evolution.
  • Resilience

    Adapt to changes in a dynamic and competitive industry.

Career Prospects

Barcelona is an internationally recognized design hub. This has contributed to the development of a vibrant creative industry in which graphic design plays a prominent role.

Career Fields

  • Art direction,
  • Creative direction,
  • Corporate design and branding,
  • Strategy and brand design,
  • Editorial design,
  • Typography design,
  • Space design,
  • Packaging design,
  • Multimedia design,
  • Research and teaching, etc.

Diploma & Accreditation

Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.

Required Materials

This program requires the use of Mac computers. However, since the school will provide Mac laboratories, purchasing a Mac laptop is not mandatory.

Minimum Requirements:

Mac

  • MacBook Air
  • M2
  • 8GB Ram
  • 512 GB or larger SSD (Solid State Drive)

Recommended Requirements:

Mac

  • MacBook Pro
  • M2
  • 16 GB Ram
  • 1TB or larger SSD (Solid State Drive)

Opportunities

Our facilities

Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.

Connected with the business world

We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.

Admissions Criteria

How do you access this program? You need:
  • Completed university studies or evidence of professional experience.

  • B2 level in the language of instruction.

  • Acceptance the admission committee.

Academic Dates

List of Courses

MODULE I: FUNDAMENTALS OF ART DIRECTION

  • All About Art Direction
  • Graphic Systems
  • Strategy and Communication
  • Creative Direction

MODULE II: APPLIED ART DIRECTION

  • Art Direction in Communication
  • Editorial Design and Typography
  • Audiovisual Art Direction and Photography
  • Digital Environments

MODULE III: COMPREHENSIVE ART DIRECTION PROJECTS

  • Knowledge Management Project

FINAL MASTER'S THESIS

WORK PLACEMENTS (optional)

*The syllabus is subject to change.

Got questions?

We're here to help!
Chat with our live agents, or leave your contact information and we'll get back to you.