Branding
About the Program
This Master's in Branding will teach you how to build brands that establish a one-on-one relationship with their users strategically. We will approach brand creation and management as a cross-functional process capable of orchestrating omnichannel contact and engaging the audience by offering them a unique experience.
Who is it for?
This master's program is aimed at graduates and professionals in Design, Marketing, Advertising, or related Communication disciplines, who want to specialize in brand creation and design, whether in its strategic definition, its graphic realization through design, or its activation through communication.
Learning Outcomes
- Understand all phases of the process of managing, creating, and communicating a brand.
- Specialize in branding from different areas of management, graphic design, and visual communication.
- Be able to create brands that stand out from the rest and generate value.
- Gain practical experience through industry internships.
Profile
The branding professional must possess a unique combination of skills, including:
Strategic mindset
Understand the industry and competitors to identify development opportunities.Visual creativity
Convey meaning through design tools.User connection
Develop actions that create a solid interaction with the brand.Resilience
Adapt to changes in a dynamic and competitive industry.
Career Prospects
Barcelona is an internationally recognized design hub. This has contributed to the development of a vibrant creative industry in which graphic design plays a prominent role.
Career Fields
- Graphic design specialized in corporate image,
- Corporate visual identity,
- Graphic production,
- Strategy and brand design,
- Brand strategy,
- Brand management,
- Digital branding,
- Project management and organization, etc.
Diploma & Accreditation
Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.
Required Materials
This program requires the use of Mac computers. However, since the school will provide Mac laboratories, purchasing a Mac laptop is not mandatory.
Minimum Requirements:
Mac
- MacBook Air
- M2
- 8GB Ram
- 512 GB or larger SSD (Solid State Drive)
Recommended Requirements:
Mac
- MacBook Pro
- M2
- 16 GB Ram
- 1TB or larger SSD (Solid State Drive)
Opportunities
Our facilities
Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.
Connected with the business world
We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.
Admissions Criteria
Completed university studies or evidence of professional experience.
B2 level in the language of instruction.
Acceptance the admission committee.
Academic Dates
List of Courses
MODULE I: BRAND STRATEGY
- Business Branding
- Immersion and Exploration
- Brand Strategy
- Verbal Identity
MODULE II: BRAND IDENTITY
- Visual Brand Identity
- Brand Standardization
- Art Direction
- Typography and Branding
- Motion Branding
MODULE III: BRAND EXPERIENCE
- Brand Experience and Design
- Branding and Advertising
- Branding in the Digital Environmen
- Branding and Innovation
FINAL MASTER’S THESIS
WORK PLACEMENTS (optional)
*The syllabus is subject to change.
Tuition & Aid
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