Lisa Ulrich, Graphic Design student, wins the New Talent award at the Selekted 2025 festival

Our student Lisa Ulrich just keeps collecting recognitions! After winning at the Veredictas Awards and taking part in Brut!, the student of the Bachelor’s Degree in Graphic Design has now won the New Talent award at the Selekted festival with her project Arko Typeface. More than 860 projects from schools across Spain were submitted to the competition, and Lisa was among the 15 finalists selected by the jury.

This year’s edition also featured a talk by faculty member Oliver Montiel, whose presentation “Nací libre, moriré diseñador” (“Born Free, Destined to Die a Designer“) was warmly received by the audience.

About Arko Typeface

Lisa’s project, supervised by professor Marc Salinas, is a geometric sans-serif typeface that explores the coexistence between humanity and technology. Inspired by the silent yet exponential rise of artificial intelligence, the proposal reflects on the increasing fusion between humans and robots. This duality is expressed through its design: curves that convey emotion and movement coexist with sharp vertices that introduce a more mechanical logic, resulting in a typeface that acts as a statement on the role of AI in contemporary society.

The project materializes through an editorial specimen, a three-dimensional metal piece, and two posters that expand the conceptual narrative. While the paper specimen brings together the concept, creative process and visual universe of the project, the metallic piece represents Arko’s robotic side. The posters complete the set: one showcases the typeface in various compositions, and the other visually explores the tension between emotion and logic that defines the identity of the project.

Congratulations, Lisa, you are a source of pride for the entire LCI community!

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