Overview

Art direction has become an essential discipline for turning ideas into coherent, meaningful visual messages. This course is aimed at graphic designers who want to expand their practice toward a more conceptual and strategic approach and lead creative processes in interdisciplinary environments.

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Admission criteriaTuition and financial aid

About the Program

In addition to delving into the conceptualization and execution of visual projects, this program integrates visual research as a key tool for generating ideas and backing up proposals. By analyzing trends, contexts, and visual references, you will learn to incorporate them into your creative processes to give them greater depth and relevance.

Intakes

Start of the next intake: November 13, 2026. This specialization course consists of 40 hours of in-person training at our 22@ campus, split across two weekly sessions: Friday afternoons (4:00 pm to 8:00 pm) and Saturday mornings (10:00 am to 2:00 pm).

Syllabus

UNIT 1: FOUNDATIONS AND CREATIVE TECHNIQUES IN ART DIRECTION

  • Introduction to art direction in graphic design.
  • Visual research workshop: look and feel, moodboard, and benchmark.
  • Creative direction workshop: brainstorming, conceptualization, and narratives.
  • Review of creative portfolios.

UNIT 2: PRACTICAL APPLICATION AND VISUAL COMMUNICATION STRATEGIES

  • Applied art direction: case studies.
  • Project workshop: art direction in communication.
  • Visual execution workshop: methodology of formalization.

*The study plan is subject to change.

Scholarships and Financial Aid

We offer various scholarships and financing options in some of our programs. Check the scholarships and financial aid sections for more information.
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