Digital Marketing and Advertising

The program combines strategy, creativity, and data analysis. Through real-world cases and professional tools, you will learn to design comprehensive digital marketing plans, from content creation to results optimization and data-driven decision-making.

Our online courses offer practical and flexible learning experiences that strengthen your professional profile, combining live classes, applied projects, and skills directly transferable to your work environment.

Check the next start date of this program. Applications are open year-round, but we recommend enrolling as early as possible to secure your place.

MODULE I: DIGITAL ECOSYSTEM AND MARKETING FOUNDATIONS

• Introduction to the digital environment
• Consumer behavior and digital trends
• Tools and platforms within the online ecosystem
• Brand strategy in digital environments

MODULE II: DIGITAL MARKETING PLAN AND ONLINE ADVERTISING

• Creating a digital marketing plan
• SEO and SEM strategies
• Advertising on search engines and social media
• Email marketing and automation

MODULE III: COMMUNITY MANAGEMENT AND DIGITAL CONTENT

• Social media management and content planning
• Branding and communication tone
• Campaign creation using Meta Business Suite and Metricool
• Crisis management and digital reputation

MODULE IV: DIGITAL ANALYTICS AND PERFORMANCE OPTIMIZATION

• Google Analytics and key metrics
• Performance indicators (KPIs)
• Optimization and data-driven decision-making
• Report creation and presentation

FINAL PROJECT