Fashion Marketing, Communication, and Event Planning

The Master's in Fashion Marketing, Communication, and Event Planning offers solid, comprehensive, 3.0-centered training in up-to-the-minute marketing and creative management tools for fashion brands. You will learn to analyse context, gain insight, identify opportunities, build solid branding, create a universe around a brand and engage with the customer journey/experience.

Our facilities

Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.

MODULE I: GLOBAL CONTEXTUAL FRAMEWORK OF FASHION (HISTORY, CULTURE, INDUSTRY, AND TRENDS)

• Macro Environment: Forces and Trends impacting Fashion
• History and Culture of Fashion
• Fashion Consumption: Insights and Consumer Trends

MODULE II: BRANDING, BRAND STRATEGY, & ASSET CREATION

• Brand DNA and Strategy
• Develop Creative Brand Identity
• Engage with Branding and Brand Management

MODULE III: FASHION MARKETING

• Marketing and Fashion: Theories and Practices
• Marketing Strategy and Planning
• Multichannel Marketing

MODULE IV: EVENT EXPERIENCE AND PLANNING

• Brand and Customer Experience
• Fashion Event Organisation

MODULE V: FASHION COMMUNICATION

• Strategic Communication
• Creative Communication and Direction
• Fashion Public Relations 3.0

MODULE VI: SMART THINKING

• Creative Thinking
• Leadership 3.0 and Change Management

FINAL MASTER’S THESIS

WORK PLACEMENTS (optional)

*The syllabus is subject to change.