Program Details

Fashion Marketing, Communication, and Event Planning

Master's Degree

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About the Program

The Master's in Fashion Marketing, Communication, and Event Planning offers solid, comprehensive, 3.0-centered training in up-to-the-minute marketing and creative management tools for fashion brands. You will learn to analyse context, gain insight, identify opportunities, build solid branding, create a universe around a brand and engage with the customer journey/experience.

Opportunities

Our facilities

Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.

Admissions Criteria

How do you access this program? You need:

Completed university studies or evidence of professional experience.
B2 level in the language of instruction.
Acceptance the admission committee.

List of Courses

MODULE I: GLOBAL CONTEXTUAL FRAMEWORK OF FASHION (HISTORY, CULTURE, INDUSTRY, AND TRENDS)

Macro Environment: Forces and Trends impacting Fashion
History and Culture of Fashion
Fashion Consumption: Insights and Consumer Trends

MODULE II: BRANDING, BRAND STRATEGY, & ASSET CREATION

Brand DNA and Strategy
Develop Creative Brand Identity
Engage with Branding and Brand Management

MODULE III: FASHION MARKETING

Marketing and Fashion: Theories and Practices
Marketing Strategy and Planning
Multichannel Marketing

MODULE IV: EVENT EXPERIENCE AND PLANNING

Brand and Customer Experience
Fashion Event Organisation

MODULE V: FASHION COMMUNICATION

Strategic Communication
Creative Communication and Direction
Fashion Public Relations 3.0

MODULE VI: SMART THINKING

Creative Thinking
Leadership 3.0 and Change Management

FINAL MASTER’S THESIS

WORK PLACEMENTS (optional)

*The syllabus is subject to change.

Tuition & Aid

You have the option of dividing the program fee into multiple installments. We also have agreements with banking institutions for longer-term financing.

Got questions?

We're here to help!
Chat with our live agents, or leave your contact information and we'll get back to you.

First name

Last name

Phone

Country of citizenship

Session

Questions

I agree to receive electronic messages (information, invitations, offers) from LCI Barcelona and the campuses of the LCI Education network. I reserve the right to withdraw my consent at any time.

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Fashion Marketing, Communication, and Event Planning

About the Program

Opportunities

Our facilities

Admissions Criteria

Completed university studies or evidence of professional experience.

B2 level in the language of instruction.

Acceptance the admission committee.

List of Courses

Tuition & Aid

Get More Information

Speak with an advisor

Get your one-on-one appointment today!

About the Program

Opportunities

Our facilities

Admissions Criteria

Completed university studies or evidence of professional experience.

B2 level in the language of instruction.

Acceptance the admission committee.

List of Courses

Tuition & Aid