Fashion Marketing, Communication, and Event Planning
About the Program
The Master's in Fashion Marketing, Communication, and Event Planning offers solid, comprehensive, 3.0-centered training in up-to-the-minute marketing and creative management tools for fashion brands. You will learn to analyse context, gain insight, identify opportunities, build solid branding, create a universe around a brand and engage with the customer journey/experience.
Who is it for?
- Marketing and communications professionals wanting to direct their career towards the fashion sector.
- Design professionals needing to expand their knowledge in the field of marketing and communication.
- Other professionals or students for whom the world of communication and fashion is stimulating and who wish to broaden their knowledge in this field.
Learning Outcomes
- Learn to design seamless brand experiences (online and offline);
- Be capable of creatively communicating by generating transmedia stories and value content;
- Learn to organize, plan, and produce fashion shows, showrooms, product launches, etc.;
- Gain practical experience through industry internships.
Profile
As a professional in this field, you must possess a unique combination of skills, including:
Holistic vision
Possess comprehensive knowledge of fashion branding, marketing, and communication.Analytical ability
Assess the production viability of projects based on different criteria.Technical proficiency
Efficiently use new media, tools, and creative languages.Resilience
Adapt to changes in a dynamic industry.
Career Prospects
Barcelona's fashion industry boasts a rich tradition, providing numerous opportunities for aspiring professionals, employing over 150,000 people in Spain (Modaes).
Career Fields
- Marketing and/or communication in fashion companies,
- Brand management,
- Strategic brand consulting for fashion,
- Fashion public relations,
- Creative direction,
- Storytelling,
- Experience and event production, etc.
Diploma & Accreditation
Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.
Required Materials
It has been determined that a laptop is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.
Minimum Requirements:
PC
- Intel Core i7 processor or equivalent
- 16 GB of RAM or more
- 512 GB or larger SSD (Solid State Drive)
- NVIDIA RTX GPU or an equivalent graphics card
- Windows 11 (Home, Education, or Pro versions).
Mac
- MacBook Air
- M2
- 8GB Ram
- 512 GB or larger SSD (Solid State Drive)
Recommended Requirements:
PC
- Intel Core i7 processor or equivalent
- 32 GB of RAM or more
- 1TB or larger SSD (Solid State Drive)
- NVIDIA RTX 2050 (or superior) or AMD equivalent
- Windows 11 (Home, Education, or Pro versions).
Mac
- MacBook Pro
- M2
- 16 GB Ram
- 1TB or larger SSD (Solid State Drive)
Opportunities
Our facilities
Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.
Connected with the business world
We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.
Admissions Criteria
Completed university studies or evidence of professional experience.
B2 level in the language of instruction.
Acceptance the admission committee.
Academic Dates
List of Courses
MODULE I: GLOBAL CONTEXTUAL FRAMEWORK OF FASHION (HISTORY, CULTURE, INDUSTRY, AND TRENDS)
- Macro Environment: Forces and Trends impacting Fashion
- History and Culture of Fashion
- Fashion Consumption: Insights and Consumer Trends
MODULE II: BRANDING, BRAND STRATEGY, & ASSET CREATION
- Brand DNA and Strategy
- Develop Creative Brand Identity
- Engage with Branding and Brand Management
MODULE III: FASHION MARKETING
- Marketing and Fashion: Theories and Practices
- Marketing Strategy and Planning
- Multichannel Marketing
MODULE IV: EVENT EXPERIENCE AND PLANNING
- Brand and Customer Experience
- Fashion Event Organisation
MODULE V: FASHION COMMUNICATION
- Strategic Communication
- Creative Communication and Direction
- Fashion Public Relations 3.0
MODULE VI: SMART THINKING
- Creative Thinking
- Leadership 3.0 and Change Management
FINAL MASTER’S THESIS
WORK PLACEMENTS (optional)
*The syllabus is subject to change.
Tuition & Aid
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