Program Details

Fashion Marketing, Communication, and Event Planning

Master's Degree
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About the Program

The Master's in Fashion Marketing, Communication, and Event Planning offers solid, comprehensive, 3.0-centered training in up-to-the-minute marketing and creative management tools for fashion brands. You will learn to analyse context, gain insight, identify opportunities, build solid branding, create a universe around a brand and engage with the customer journey/experience.

Who is it for?

  • Marketing and communications professionals wanting to direct their career towards the fashion sector.
  • Design professionals needing to expand their knowledge in the field of marketing and communication.
  • Other professionals or students for whom the world of communication and fashion is stimulating and who wish to broaden their knowledge in this field.

Learning Outcomes

  • Learn to design seamless brand experiences (online and offline);
  • Be capable of creatively communicating by generating transmedia stories and value content;
  • Learn to organize, plan, and produce fashion shows, showrooms, product launches, etc.;
  • Gain practical experience through industry internships.

Profile

As a professional in this field, you must possess a unique combination of skills, including:

  • Holistic vision

    Possess comprehensive knowledge of fashion branding, marketing, and communication.

  • Analytical ability

    Assess the production viability of projects based on different criteria.

  • Technical proficiency

    Efficiently use new media, tools, and creative languages.

  • Resilience

    Adapt to changes in a dynamic industry.

Career Prospects

Barcelona's fashion industry boasts a rich tradition, providing numerous opportunities for aspiring professionals, employing over 150,000 people in Spain (Modaes).

 

Career Fields

  • Marketing and/or communication in fashion companies,
  • Brand management,
  • Strategic brand consulting for fashion,
  • Fashion public relations,
  • Creative direction,
  • Storytelling,
  • Experience and event production, etc.

Diploma & Accreditation

Upon completing this program, you will receive a master's degree certificate awarded by LCI Barcelona, a member campus of LCI Education.

Required Materials

It has been determined that a laptop is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.

Minimum Requirements:

PC

  • Intel Core i7 processor or equivalent
  • 16 GB of RAM or more
  • 512 GB or larger SSD (Solid State Drive)
  • NVIDIA RTX GPU or an equivalent graphics card
  • Windows 11 (Home, Education, or Pro versions).

Mac

  • MacBook Air
  • M2
  • 8GB Ram
  • 512 GB or larger SSD (Solid State Drive)

Recommended Requirements:

PC

  • Intel Core i7 processor or equivalent
  • 32 GB of RAM or more
  • 1TB or larger SSD (Solid State Drive)
  • NVIDIA RTX 2050 (or superior) or AMD equivalent
  • Windows 11 (Home, Education, or Pro versions).

Mac

  • MacBook Pro
  • M2
  • 16 GB Ram
  • 1TB or larger SSD (Solid State Drive)

Opportunities

Our facilities

Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.

Connected with the business world

We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.

Admissions Criteria

How do you access this program? You need:

  • Completed university studies or evidence of professional experience.

  • B2 level in the language of instruction.

  • Acceptance the admission committee.

Academic Dates

List of Courses

MODULE I: GLOBAL CONTEXTUAL FRAMEWORK OF FASHION (HISTORY, CULTURE, INDUSTRY, AND TRENDS)

  • Macro Environment: Forces and Trends impacting Fashion
  • History and Culture of Fashion
  • Fashion Consumption: Insights and Consumer Trends

MODULE II: BRANDING, BRAND STRATEGY, & ASSET CREATION

  • Brand DNA and Strategy
  • Develop Creative Brand Identity
  • Engage with Branding and Brand Management

MODULE III: FASHION MARKETING

  • Marketing and Fashion: Theories and Practices
  • Marketing Strategy and Planning
  • Multichannel Marketing

MODULE IV: EVENT EXPERIENCE AND PLANNING

  • Brand and Customer Experience
  • Fashion Event Organisation

MODULE V: FASHION COMMUNICATION

  • Strategic Communication
  • Creative Communication and Direction
  • Fashion Public Relations 3.0

MODULE VI: SMART THINKING

  • Creative Thinking
  • Leadership 3.0 and Change Management

FINAL MASTER’S THESIS

WORK PLACEMENTS (optional)

*The syllabus is subject to change.

Tuition & Aid

You have the option of dividing the program fee into multiple installments. We also have agreements with banking institutions for longer-term financing.
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