Program Details

Fashion Marketing, Communication, and Event Planning

Master's Degree
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About the Program

The Master's in Fashion Marketing, Communication, and Event Planning offers solid, comprehensive, 3.0-centered training in up-to-the-minute marketing and creative management tools for fashion brands. You will learn to analyse context, gain insight, identify opportunities, build solid branding, create a universe around a brand and engage with the customer journey/experience.

Opportunities

Our facilities

Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.

Admissions Criteria

How do you access this program? You need:

  • Completed university studies or evidence of professional experience.

  • B2 level in the language of instruction.

  • Acceptance the admission committee.

List of Courses

MODULE I: GLOBAL CONTEXTUAL FRAMEWORK OF FASHION (HISTORY, CULTURE, INDUSTRY, AND TRENDS)

  • Macro Environment: Forces and Trends impacting Fashion
  • History and Culture of Fashion
  • Fashion Consumption: Insights and Consumer Trends

MODULE II: BRANDING, BRAND STRATEGY, & ASSET CREATION

  • Brand DNA and Strategy
  • Develop Creative Brand Identity
  • Engage with Branding and Brand Management

MODULE III: FASHION MARKETING

  • Marketing and Fashion: Theories and Practices
  • Marketing Strategy and Planning
  • Multichannel Marketing

MODULE IV: EVENT EXPERIENCE AND PLANNING

  • Brand and Customer Experience
  • Fashion Event Organisation

MODULE V: FASHION COMMUNICATION

  • Strategic Communication
  • Creative Communication and Direction
  • Fashion Public Relations 3.0

MODULE VI: SMART THINKING

  • Creative Thinking
  • Leadership 3.0 and Change Management

FINAL MASTER’S THESIS

WORK PLACEMENTS (optional)

*The syllabus is subject to change.

Tuition & Aid

You have the option of dividing the program fee into multiple installments. We also have agreements with banking institutions for longer-term financing.
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