Program Details

Trends Research and Strategic Thinking

Postgraduate Degree
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About the Program

Combining sociology, marketing, and design, our Postgraduate in Trends Research and Strategic Thinking will enable you to shape futures, identify new consumer segments, and steer projects toward success. The program includes fieldwork with visits to three prominent European cities: Milan, Paris, and Berlin.

Who is it for?

Individuals wanting to acquire specific tools and methodologies for the development and strategic management of innovation for their own projects or the organizations they work for:

  • Designers or graduates in design of any discipline;
  • Professionals in journalism, communication, marketing, and public relations;
  • Branding and brand consultancy professionals;
  • Professionals in the world of business and strategic planning;
  • Sociologists;
  • Trendhunters;
  • Creative profiles;
  • Entrepreneurs and businesspeople from various sectors.

Learning Outcomes

  • Understand the trend system: its mechanisms, cycles, and analytical methodologies.
  • Know how to manage big data and establish connections between diffuse realities and the inputs we receive in our daily lives.
  • Create professional reports by accurately identifying consumer profiles.
  • Create professional reports by accurately identifying consumer profiles.

Profile

The coolhunter must possess a unique combination of skills, including:

  • Observation

    Detect emerging patterns before they become trends.

  • Research

    Analyze the social, economic, and cultural factors influencing the evolution of trends.

  • Strategic vision

    Apply trends effectively in different contexts.

  • Communication

    Convey ideas and projects to clients and present them convincingly.

Career Prospects

The employment opportunities for coolhunters are vast, spanning numerous industries such as marketing, advertising, fashion, design, and strategic consulting. Companies hire these professionals to stay at the forefront of trends.

Career Fields

  • Coolhunting,
  • Trendspotting,
  • Stylesearching,
  • Trendbooking,
  • Advertising,
  • Market analysis,
  • Brand management,
  • Art direction, etc.

Diploma & Accreditation

Upon completing this program, you will receive a postgraduate degree certificate awarded by LCI Barcelona, a member campus of LCI Education.

Required Materials

It has been determined that a laptop is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.

Minimum Requirements:

PC

  • Intel Core i7 processor or equivalent
  • 16 GB of RAM or more
  • 512 GB or larger SSD (Solid State Drive)
  • NVIDIA RTX GPU or an equivalent graphics card
  • Windows 11 (Home, Education, or Pro versions).

Mac

  • MacBook Air
  • M2
  • 8GB Ram
  • 512 GB or larger SSD (Solid State Drive)

Recommended Requirements:

PC

  • Intel Core i7 processor or equivalent
  • 32 GB of RAM or more
  • 1TB or larger SSD (Solid State Drive)
  • NVIDIA RTX 2050 (or superior) or AMD equivalent
  • Windows 11 (Home, Education, or Pro versions).

Mac

  • MacBook Pro
  • M2
  • 16 GB Ram
  • 1TB or larger SSD (Solid State Drive)

Opportunities

Our facilities

Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.

Connected with the business world

We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.

Admissions Criteria

How do you access this postgraduate program? You need:

  • B2 level in the language of instruction.

  • Acceptance from the admission committee.

  • Completed university studies or evidence of professional experience.

Academic Dates

The postgraduate degree program has a single start date in the month of October. The enrollment period begins in November of the previous year and ends in September.

List of Courses

MODULE I: CONTEXT AND OBSERVATION

  • Fundamentals of Trend Research
  • Trip: Milan Experience

MODULE II: TREND PROSPECTION

  • Immersion in Trends
  • Trend Methodologies and Analysis
  • Trip: Paris Experience

MODULE III: TREND LABORATORY, CREATIVITY, AND STRATEGIC THINKING

  • Creative Techniques for Trend Communication and Application
  • Trip: Berlin Experience

FINAL POSTGRADUATE'S THESIS

WORK PLACEMENTS (optional)

*The syllabus is subject to change.

Tuition & Aid

You have the option of dividing the program fee into multiple installments. We also have agreements with banking institutions for longer-term financing.
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