Trends Research and Strategic Thinking
About the Program
Combining sociology, marketing, and design, our Postgraduate in Trends Research and Strategic Thinking will enable you to shape futures, identify new consumer segments, and steer projects toward success. The program includes fieldwork with visits to three prominent European cities: Milan, Paris, and Berlin.
Who is it for?
Individuals wanting to acquire specific tools and methodologies for the development and strategic management of innovation for their own projects or the organizations they work for:
- Designers or graduates in design of any discipline;
- Professionals in journalism, communication, marketing, and public relations;
- Branding and brand consultancy professionals;
- Professionals in the world of business and strategic planning;
- Sociologists;
- Trendhunters;
- Creative profiles;
- Entrepreneurs and businesspeople from various sectors.
Learning Outcomes
- Understand the trend system: its mechanisms, cycles, and analytical methodologies.
- Know how to manage big data and establish connections between diffuse realities and the inputs we receive in our daily lives.
- Create professional reports by accurately identifying consumer profiles.
- Create professional reports by accurately identifying consumer profiles.
Profile
The coolhunter must possess a unique combination of skills, including:
Observation
Detect emerging patterns before they become trends.Research
Analyze the social, economic, and cultural factors influencing the evolution of trends.Strategic vision
Apply trends effectively in different contexts.Communication
Convey ideas and projects to clients and present them convincingly.
Career Prospects
The employment opportunities for coolhunters are vast, spanning numerous industries such as marketing, advertising, fashion, design, and strategic consulting. Companies hire these professionals to stay at the forefront of trends.
Career Fields
- Coolhunting,
- Trendspotting,
- Stylesearching,
- Trendbooking,
- Advertising,
- Market analysis,
- Brand management,
- Art direction, etc.
Diploma & Accreditation
Upon completing this program, you will receive a postgraduate degree certificate awarded by LCI Barcelona, a member campus of LCI Education.
Required Materials
It has been determined that a laptop is required for your program. If you plan to use a Mac, you may need to configure your Mac laptop to run software on Windows.
Minimum Requirements:
PC
- Intel Core i7 processor or equivalent
- 16 GB of RAM or more
- 512 GB or larger SSD (Solid State Drive)
- NVIDIA RTX GPU or an equivalent graphics card
- Windows 11 (Home, Education, or Pro versions).
Mac
- MacBook Air
- M2
- 8GB Ram
- 512 GB or larger SSD (Solid State Drive)
Recommended Requirements:
PC
- Intel Core i7 processor or equivalent
- 32 GB of RAM or more
- 1TB or larger SSD (Solid State Drive)
- NVIDIA RTX 2050 (or superior) or AMD equivalent
- Windows 11 (Home, Education, or Pro versions).
Mac
- MacBook Pro
- M2
- 16 GB Ram
- 1TB or larger SSD (Solid State Drive)
Opportunities
Our facilities
Join a community of emerging creatives and experienced mentors on our spectacular 11,000m2 campus. Sustainable architecture meets state-of-the-art facilities in 22@, Barcelona’s innovation district. Our inspiring campus is the place to turn creative dreams into career realities.
Connected with the business world
We have a Business Service that will guide and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.
Admissions Criteria
How do you access this postgraduate program? You need:
B2 level in the language of instruction.
Acceptance from the admission committee.
Completed university studies or evidence of professional experience.
Academic Dates
The postgraduate degree program has a single start date in the month of October. The enrollment period begins in November of the previous year and ends in September.
List of Courses
MODULE I: CONTEXT AND OBSERVATION
- Fundamentals of Trend Research
- Trip: Milan Experience
MODULE II: TREND PROSPECTION
- Immersion in Trends
- Trend Methodologies and Analysis
- Trip: Paris Experience
MODULE III: TREND LABORATORY, CREATIVITY, AND STRATEGIC THINKING
- Creative Techniques for Trend Communication and Application
- Trip: Berlin Experience
FINAL POSTGRADUATE'S THESIS
WORK PLACEMENTS (optional)
*The syllabus is subject to change.
Tuition & Aid
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