Overview

Nowadays, influencer marketing strategies are crucial for any fashion brand. In a fast-paced, evolving market where brands are defined not only by a product but by a universe offering complex experiences, the curation of collaborations, alliances, and narratives we build and co-create with influencers and talents is key. Additionally, the values and messages associated with them are essential.
Duration
4 months (40 hours)
Schedule
Part-time, Daytime
Teaching language
English
Mode of Delivery
On-campus

About the Program

In this course, you will learn to understand the complexities of the on/off ecosystem and develop influencer marketing strategies and content activations that, aligned with brand positioning, will help nourish brand storytelling and drive sales. Through a real brief, you will create a specific influencer marketing plan where creativity will be just as important as data analysis.

Opportunities

Our facilities

Join a community of emerging creatives and learn with the best teachers at our spectacular campus. Sustainable and state-of-the-art facilities in the 22@ innovation district. It's the perfect place for a summer course.

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