Overview

Nowadays, influencer marketing strategies are crucial for any fashion brand. In a fast-paced, evolving market where brands are defined not only by a product but by a universe offering complex experiences, the curation of collaborations, alliances, and narratives we build and co-create with influencers and talents is key. Additionally, the values and messages associated with them are essential.

About the Program

In this course, you will learn to understand the complexities of the on/off ecosystem and develop influencer marketing strategies and content activations that, aligned with brand positioning, will help nourish brand storytelling and drive sales. Through a real brief, you will create a specific influencer marketing plan where creativity will be just as important as data analysis.

Intakes

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