About NEW'26 - The Festival of New Ideas

New.

We've said the word so many times we've worn it out. Everything is new. A new lip gloss, a new update for your favorite app, a new hit series. New, new, new.

By calling everything new, we've made everything feel old.

We've forgotten what new really means. New is the idea that wakes you up in the middle of the night. New is the way of expressing ideas, of working with fabrics, of turning impossible dreams into reality. New is the blood, new are the nerves. New is an entire generation launching itself into the world with a suitcase full of fresh ideas and projects.

Their talent is new in an old world. New-new-new. That's why at LCI Barcelona we want to celebrate what's new, like this: new. Or better yet, in capitals: NEW.

Welcome to the Festival of NEW Ideas.

Because it's so simple, it feels brand new.