Experiential Interior Design

This program is created for professionals or those with bachelor's degrees in Design and Architecture that wish to develop professional praxis around the creation of commercial premises, with a special focus on retail and hospitality design.

The objective is to train expert professionals for a market constantly seeking product and service innovation. This master's program is aimed at individuals wanting proficiency in experiential interior design tools and methodologies.

The program also offers professionals, professors, and academics the possibility of accessing a research doctorate.

As a experiential interior designer, you must possess a unique combination of skills, including:

Interior design and architecture are thriving industries in Spain according to the study "The new habitat" by APE, and Barcelona is the top city for pursuing studies in this field.

• Designing new concepts and formats for retail and hospitality,
• Creating interactive experiences for exhibition spaces,
• Creative and artistic direction in interior design,
• Design and innovation management, etc.

The Official Master in Experiential Interior Design is accredited by the Agency for Quality in the University System and is internationally recognized. This program includes curriculum-based internships and provides access to doctoral studies.

We offer you the necessary software so that you can carry out all your projects.

You will work with the following software and equipment:

It has been determined that your study program requires a particularly powerful computer. We understand that such specifications can lead to significant costs. Therefore, it is acceptable to use a computer from the "Creativity PC" category and to utilize the technological solutions that the School will implement to work around the limitations of your machine.

Minimum Requirements:

• Intel Core i7 processor or equivalent
• 32 GB of RAM or more
• 1 TB or larger SSD (Solid State Drive)
• NVIDIA RTX 2060 (or superior) or AMD equivalent
• Windows 11 (Home, Education, or Pro versions).

Recommended Requirements:

• Intel Core i7 processor or equivalent
• 64 GB of RAM or more
• 2TB or larger SSD (Solid State Drive)
• NVIDIA 3080RTX GPU or AMD equivalent
• Windows 11 (Home, Education, or Pro versions).

We have a Business Service that will coordinate and manage your internships, both curriculum-related and extracurricular, so that you can enjoy a unique professional experience with the company that best suits your profile.

How do you access this master's program? You need:

The master's degree program has a single start date in the month of October. The enrollment period begins in November of the previous year and ends in September.

MODULE I: RESEARCH FOR COMMERCIAL SPACE DESIGN

• Trends in Experiential Design for Commercial Spaces
• Research Methodologies in Design

MODULE II: PROJECT METHODOLOGY AND ADVANCED USER/CONSUMER-CENTERED CONCEPTS

• Experiential Marketing
• Strategic Brand Communication
• Methodology for Innovation in Spaces and Services

MODULE III: ADVANCED TECHNOLOGIES AND MATERIALS FOR COMMERCIAL SPACE DESIGN

• Materials and Sustainability
• Digital Design and Fabrication

MODULE IV: DESIGN AND INNOVATION MANAGEMENT

• Innovation Management and Entrepreneurship

MODULE V:

COMMERCIAL SPACES (RETAIL DESIGN)

• Visual Merchandising
• Methodological Praxis: Commercial Spaces (Retail Design)

SPACES FOR HOSPITALITY AND CATERING (HOSPITALITY DESIGN)

• Ideation and Interaction Development in Space
• Methodological Praxis: Spaces for Hospitality and Catering (Hospitality Design)

FINAL MASTER'S THESIS

WORK PLACEMENTS

*The syllabus is subject to change.